Maisha HIV/ AIDS Awareness Campaign

Kuza's Impact

To address the increase in prevalence of HIV/ AIDS among the youth in Kenya, the National Aids Control Council (NACC) along with the partners UNAIDS, Kuza Biashara, Sauti Skika, LVCT Health embarked on a program dubbed as “Maisha County League” that taps into the youth’s passion for football while disseminating awareness on HIV/AIDS.

The Maisha County League mobilized youth, government, private sector, civil society and development partners in a campaign and football league to #KickOutHIVStigma from Kenya and link young people to stigma-free HIV testing, treatment and care.

The objectives of the campaign included

  • 10 million youth reached with HIV prevention education
  • 3 million receiving interactive one on one mentorship and learning through the Maisha Digital Platform, powered by Kuza Biashara
  • 1 million young people being tested for HIV

The Digital platform allowed youth the freedom to explore facts, myths and information on HIV/ AIDS via their own smart devices, leading to peer to peer conversations, accessing mentors & ultimately leading to testing.

I wish to thank the private sector, the UN organizations. There is a digital platform (Maisha Digital Platform powered by Kuza Biashara) that has already reached almost 3 million young people with HIV education, this is fantastic, and I hope this is something we can expand the use of throughout the country.

His Excellency Uhuru Kenyatta, President of Kenya

SDG Goals touched