Be creative or forget life in Entrepreneurship

Be creative or forget life in Entrepreneurship

Creativity is a wild mind and a disciplined eye. Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun. Most people talk about thinking outside the box, but most creative minds think like there is no box.

If there was one key quality that differentiates an entrepreneur from everybody else, it would be creativity.

Creativity ranks higher than passion or willingness to take risk or even leadership. Why? Because, when you see a thing clearly in your mind, your creative “success mechanism” within you takes over and does the job much better than you could do it by conscious effort or will power.

The creative entrepreneur is motivated by the desire to achieve, not beat others.

Innovation in business thrives on creativity, be it solving internal matters or external / customer challenges or coming up with something radically different.

In fact, it is proven that most business leaders across the world have rated creativity as the most important factor for future success. That’s probably one of the reasons Creative Problem Solving has sneaked its way into academic curricula.

Only those businesses that are creative in their approach and strategy can stay ahead of the curve. Be it managing your shop floor or managing your purchases or even your recruitment, creative thinking can bring in efficiency and effectiveness into internal processes, that can leave a huge impact on either cost reduction or increase in revenue, leading to higher profitability.

Businesses thrive on effective relations both internally and externally creatively brings in a lot of value in the long run.

From staff motivation to customer loyalty, businesses can build a sustainable focus and future. This calls for a lot of management commitment.

Imagination is more important than knowledge; for knowledge is limited to all we know and understand, while imagination embraces the entire world and all there ever will be to know and understand. In fact, creativity is nothing different from a routine activity. Any activity becomes creative when the doer cares about doing it right or better.

This is the simple sauce to drive success and progress. Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will. Here are a few reasons many entrepreneurs miss out on creativity in managing business.

1. Creativity needs focus, attention and mindfulness.

The desire to create is one of the deepest yearnings of the human soul. While it may sound natural to many, the ability to think and act creatively rests on a great amount of clarity, attention to minute details and mindfulness of the evolution, which entrepreneurs may consider themselves as lacking.

2. An impediment or a challenge:

Often creative solutions are veiled as a challenge, posing more threat to any existing situation or condition. It calls for a tremendous amount of discipline and forward thinking to be able to challenge the status quo and implement creative solutions.

3. Creativity as a risky proposition:

Entrepreneurs are natural risk-takers. They thrive on challenges and risks. But the fear of making a mistake can pull entrepreneurs down from taking a creative approach. But as it has been rightly said, “To live a creative life, we must lose the fear of being wrong or doing wrong.”

4. Creativity looks draining:

You need to be constantly thinking creatively on your toes. You can’t use up your creativity; the more you use it, the more you have.

5. Creativity is for leaders:

Creativity and innovation distinguishes between a leader and a follower. But it is not only for the leaders. Creativity should be promoted as a way of doing things rather than as a department.

Sriram is the founder and chief mentor of Kuza Biashara Limited, a capacity building organisation coaching youth & SMEs across Africa. Sri chairs Entrepreneurs’ Organization for Africa. @Sbharatam or

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