Yara Africa & Asia (YAA) launched the Yara Leadership Academy for MSMEs in association with Kuza. Working closely with the Yara Social Impact Team, Kuza has customized its flagship program, Leadership Academy, aimed at building future-fit competencies and expanding leadership capabilities of 100,000 MSME business owners – prioritizing youth and women-led businesses within Yara International‘s communities by 2030, with 1,000 MSMEs in India and Kenya to benefit in 2022.
By nurturing our MSME partners in these and other markets across Africa & Asia, we will grow rural economies, spur job creation, and accelerate digital transformation of MSMEs in the agriculture sector.
The Yara Leadership Academy is aimed at digitizing and building the business management and leadership capacity of East Africa’s agro-dealer channel and the YCNCs of India, with emphasis on women and youth empowerment.
This initiative is part of a broader Social Impact 2030 framework that covers Yara’s Africa & Asia business. The framework has four main aims:
(1) to help strengthen food security and improve nutrition in our communities
(2) to catalyze innovation and investment to spur inclusive prosperity, prioritizing women and youth
(3) to enhance local economic development by strengthening MSMEs and creating new jobs in the agricultural sector
(4) to enable digital transition and transformation among our MSME partners and across the agri-food value chain
Subhashini Chandran, Vice President Social Impact, Africa and Asia at Yara stated, “MSMEs account for 90 per cent of businesses, 60-70 per cent of employment, and 50 per cent of GDP worldwide. In India. ~63 million MSMEs provide employment to ~120 million people and contribute nearly 45 per cent of India’s overall exports. As the backbone of most economies, small businesses contribute to local development and job creation. Yara is very happy to be investing in the future of agri-entrepreneurs in India and in other emerging market economies across Africa and Asia.”
William Ngeno Yara Country Manager, Yara Kenya commented “We are moving away from aid, donation, and focus on empowerment. Yara is committed to promoting the development of competitive and sustainable micro, small, and medium enterprises (MSMEs) within Kenya’s agricultural sector. Our Leadership Academy’s individual mentoring approach will help MSME business owners to better integrate and apply the knowledge they have gained from the Academy into their businesses while harnessing the power of digital technologies to help them build business resiliency and growth.”
Sanjiv Kanwar, Managing Director, Yara India, commented: “Yara India is committed to promoting the development of competitive and sustainable micro, small, and medium enterprises (MSMEs) within India’s agricultural sector, including furthering retail excellence through partners like those in our Yara Crop Nutrition Centers (YCNCs). The Yara Leadership Academy’s individual mentoring approach will help MSME business owners to better integrate and apply the knowledge they have gained from the Academy into their businesses while harnessing the power of digital technologies to help them build business resiliency and growth.”
Sriram Bharatam, Founder & Chief Mentor, Kuza commented: “We have embarked on designing the Leadership Academy based on 3 core principles: agility, accountability and transparency. The program has been designed by engaging the people at the grassroot level: the farmers, youth and the young entrepreneurs, the dealers, distributors and the market influencers on how we can create leaders at a grassroot level. The principle of leadership academy is to create a safe environment for the small business owners by leaving no one behind.”
Kuza’s Leadership Academy is a 12-15 week MBA style leadership program targeted at agri entrepreneurs, MSMEs and lead farmers. The hybrid model provides them the flexibility to learn at their own pace, convenience, reflect, and apply the learnings onto their own businesses. Over 5,000 agri entrepreneurs supported by the governments, private and development sector have benefited from this program across Africa and Asia.